Description

Dawn A. Anderson
3608 Upland Avenue | Everett, WA 98203 | (484) 356-7692 | webgirlpa@gmail.com

Work Experience:

January 2018 – Current
MARKETING COMMUNICATIONS MANAGER– Brand Builder Media – Mukilteo, WA
·     Create online advertising campaigns and landing pages for Marine and Tourism clients
·     Create content for email campaigns
·     Provide monthly advertising metrics and website statistics
·     Provide strategy for online marketing programs
·     Create and update websites
·     Design print advertisements tied to online advertising campaigns
·     Write content for landing pages, blog posts, advertisements and proposals

June 2012 – Current
CREATIVE DIRECTOR/OWNER– Tiny Stars Creative, LLC – Mukilteo, WA
Founded small creative studio specializing in solutions for small to medium-sized businesses.
·     Design websites, e-commerce sites, landing pages, logos, ads, direct mail, and other marketing materials
·     Develop content, write articles, blog posts, press releases, websites, direct mail and other promotional copy
·     Provide monthly metrics and website statistics
·     Provide strategy and execution of social media marketing, SEO efforts and online marketing programs
·     Manage a team of freelancers and external vendors

June 2010 – June 2012
CREATIVE DIRECTOR/ONLINE MARKETING– Rescue Capital – Philadelphia, PA
Senior executive responsible for overseeing and managing creative design/development, IT and online marketing efforts for start-up in the financial services industry including:
·     Website design and development
·     Strategy, design, development and management of social media marketing efforts
·     Designed, developed and implemented digital tools
·     Designed and developed direct and digital marketing materials
·     Managed SEO, SEM, email marketing and display media programs
·     Created content including wrote articles, blog posts, press releases, newsletters and promotional copy
·     Provided monthly metrics and website statistics
·     Managed interns and external vendors including writers, programmers, mailing services and printers
·     Managed all IT and Marketing related projects including managing network/cloud based services

January 2009 – June 2010
GRAPHIC/INTERNET DESIGNER & PROJECT MANAGER– Health Advocate – Plymouth Meeting, PA
·     Gathered requirements for marketing based IT projects
·     Managed marketing based IT projects and served as a liaison between both departments
·     Designed, developed and maintained web sites, interactive elements, landing pages, direct emails as well as banner advertising using various technologies including HTML and CSS
·     Increased open rate and ROI for email marketing campaigns
·     Created social networking presence on Facebook, Twitter and other social networks
·     Created Kindle and Acrobat e-books
·     Designed various print pieces
·     Edited audio and video files
·     Created wireframes for internal applications
·     Wrote keywords for SEO purposes and edited website copy when necessary

August 2007 – December 2008
WEB DEVELOPER/PROJECT MANAGER– J.G. Wentworth – Bryn Mawr, PA
·     Managed the ongoing development and maintenance of J.G. Wentworth websites
·     Designed and developed websites, interactive elements, landing pages, direct emails and banner ads
·     Gathered requirements for internal applications by holding JAD sessions with end users
·     Created use cases, wireframes, business requirements documentation, functional specification documents, creative briefs as well as release notes
·     Increased ROI for website lead generation and email marketing programs
·     Edited audio and video files
·     Wrote copy and video scripts
·     Designed various print pieces and tradeshow booths
·     Managed external vendors
·     Performed website and application testing
·     Provided monthly metrics and website statistics to stakeholders

March 2006 – August 2007
TECHNOLOGY PROJECT MANAGER– JPMorgan Chase – Wilmington, DE
·     Managed the production of websites and enhancements for Chase Online and other transactional websites
·     Managed teams of developers, designers, writers and offshore resources
·     Gathered requirements through conference calls, JAD sessions and in person interviews
·     Provided technical expertise and strategy assistance
·     Created project plans, use cases, functional specification documents and wireframes.
·     Developed UAT plans and tested websites
·     Entered content using content management tools
·     Coded and scripted pages using HTML/CSS and JavaScript on an as needed basis
·     Served as the Search Engine Optimization expert and helped develop Search Engine Optimization strategies
·     Provided training in internal software tools and search engine optimization

July 2005 – March 2006
WEB DESIGNER– Applied Card Systems/Applied Card Bank – Glen Mills, PA
·     Met with departments to gather website requirements through a series of daily and weekly meetings
·     Designed Appliedcardbank.com website using Photoshop, Flash, HTML/CSS and JavaScript
·     Developed front end user interfaces for Online Account Services and payment sites.
·     Developed testing plan and performed onsite and off-site website testing
·     Developed HR and online application websites

Education:

MS Information Technology- WILMINGTON UNIVERSITY, New Castle, DE
Certified Webmaster – PENN STATE UNIVERSITY, Media, PA
BA Advertising / Journalism- TEMPLE UNIVERSITY, Philadelphia, PA